PODCAST: Getting to the Humanity of a Brand with Josh Dean, Chief Marketing Officer at S’well

This week’s episode of Social Media Week’s Leads2Scale podcast features Josh Dean, Chief Marketing Officer at S’well.

Josh is an award-winning, seasoned marketing executive with over 15 years experience across CPG, Apparel, and Direct-to-Consumer at brands like Unilever, Chobani, and Tommy John.

During the conversation, Josh discussed:

  • What it takes to transition from a major CPG company like Unilever to the fast paced and somewhat chaotic world of brand-startup
  • Why brand purpose should be about getting to the soul of a brand and not just a phrase we use to talk about brands who attach themselves to the latest cause.
  • Where are we at as an industry today and how does social media fit in the broader marketing landscape.

Listen to the full episode below:

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