What do health and fitness influencers, cultural curators, business coaches, authors and podcasters all have in common? They’re part of a growing community of mission-driven online entrepreneurs called “creators with a purpose.”
Outside of the traditional definition of an influencer or social media star — building millions of followers to win sponsorships alone — creators with a purpose contain a passion not just for a particular category topic or subject matter, but for creating more positive contexts for engagement, building authentic relationships, and for gaining expertise. Simply put, they generate revenue on their own terms and own their own engagement under the umbrella of their unique brand.
On June 12th, during SMW Los Angeles, Gina Bianchini, Founder & CEO of Mighty Networks and Ian Schafer, Co-Founder & CEO of Kindred, will explore the power these hundreds of millions of individuals have to change the very nature of social media through their motivation to bring their fans, followers, thinkers, and energetic doers together.
In addition to explaining how they’re each helping drive this important movement, they’ll discuss the reasons why brands are flocking to work with these creators, and why they represent the signals of hope in the midst of the rising social media noise the digital landscape experiences today.
As we seek to be more conscious of how we spend our time online and how we feel about what we’re contributing, it is these spaces, curated by genuine people with an undying dedication for inspiring and uplifting others, that will pave the way for a more vibrant, meaningful new era.
For those unfamiliar with these esteemed individuals, Gina has had an illustrious career in the tech world, having co-founded Ning.com, a platform for creating social networking websites with Marc Andreessen in 2005. As one of the most influential voices in the media, marketing, and culture, Ian has been at the forefront of media, content, advertising, and marketing since 1997. In 2002, he started and ran one of the first social media agencies, Deep Focus, which earned him a spot in AAF’s Advertising Hall of Achievement in 2015, and was named one of the 100 people “Making Advertising Great” by the 4A’s.
Browse the full agenda and list of featured speakers and secure your pass today before 6pm PST to take advantage of the 20% discount before it expires.
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The post Learn How Creators Can Save Social Media (and the World) at SMWLA appeared first on Social Media Week.