We’re excited to announce the dates, venue and theme for our first flagship conference of 2020: the 12th annual Social Media Week New York (#SMWNYC).
If you secure your pass before Friday, September 20th, you will be able to take advantage of our biggest discount of 40% off.
We’re also thrilled to be back at the Sheraton New York Times Square Hotel May 5-7, which will be our third year in this terrific venue. Also, as recently announced, #SMWNYC 2020 will focus on the global theme HUMAN.X.
The internet was founded on the promise of a digital utopia that would enable us to deepen a connection with our audience and consumers, understand them, and tailor opportunities that would enrich their lives. Instead, today we face an environment that promotes narcissism and divisiveness. This can change: We can work together to get back to the fundamentals of what makes marketing a force for good in the world.
The 2020 Global Theme
HUMAN.X will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing.
We will explore this through the lens of three subthemes: Attention Revolution, Empathy Economics, and Privacy Matters.
Read more about our 2020 Global Theme here.
All-New Tracks & Takeaways
During our the event, we will explore the theme and examine the state of digital marketing through nine curated content tracks, including:
- Content & New Formats
- Influencer Marketing & Creators
- Measurement & Reporting
- Storytelling & Creativity
- Chat & Messaging
- Monetization & Commerce
- Paid Media Models
- Society & Culture
- Emerging Trends & Future Tech
Each session will also provide actionable takeaways that map to your business objectives including increasing brand awareness, growing and engaging audiences, acquiring customers and driving sales, and tracking the competitive landscape.
Expanded SMW Academy program and Networking experiences
The SMW Academy program, introduced in 2019, encompasses a series of tactical sessions on critical industry category topics including how to harness successful influencer relationships, identify opportunities and challenges for sharing stories in today’s diverse social media landscape, and amplify your brand story with short-form video.
In 2020, we are increasing the number of classes and opportunities to attend, while also offering an enhanced assortment of digital and in-real-life (IRL) networking opportunities to generate ideas through communication.
Expanded Brand Leaders Experience & Rising Star Awards
Launched in 2019, the Brand Leaders Experience is designed to provide a platform for leaders in the digital marketing industry to showcase their work, share ideas, best practices, and insights and discuss the most pressing challenges that the industry faces today and in the future.
This year, we are introducing the Rising Star Awards to celebrate the extraordinary work of professionals we believe are the next generation of leaders.
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WATCH THE SMWNYC 2019 RECAP
The post Announcing Dates, Venue and Theme for SMW New York 2020 appeared first on Social Media Week.